Recruiters and ATS rely on keywords to match candidates to roles. For marketing specialists, the right keywords — placed naturally — showcase your fit for content, growth, analytics, and campaigns. Below are focused keyword groups and example bullets to make them actionable.
Keyword groups & how to use them
1) Strategy & planning
- Keywords: go-to-market, campaign strategy, marketing roadmap, positioning
- Example bullet: Developed go-to-market strategy for new product line, aligning messaging across paid and organic channels.
2) Growth & acquisition
- Keywords: growth marketing, acquisition, conversion rate, A/B testing, funnel optimization
- Example: Led A/B testing program that improved landing page conversion by X% (test framework and metric).
3) Content & creative
- Keywords: content strategy, SEO, editorial calendar, brand voice
- Example: Owned content strategy and editorial calendar for blog, driving organic traffic and lead gen.
4) Analytics & tools
- Keywords: Google Analytics, Mixpanel, SQL, attribution, dashboards
- Example: Built marketing dashboards using GA4 and Looker to measure funnel conversions and campaign ROI.
5) Paid & channels
- Keywords: paid social, PPC, programmatic, email deliverability, CRM
- Example: Managed paid social campaigns with a 3:1 ROAS across Facebook and LinkedIn.
How to place keywords without keyword stuffing
- Use them in the headline, summary, 2–3 experience bullets, and skills section.
- Keep phrasing natural — ATS looks for context, not repetition.
Quick checklist before you submit
- One sentence summary that includes primary role keyword (e.g., Marketing Specialist — Growth & Acquisition).
- Skills section with tools (GA4, HubSpot, Google Ads).
- Two experience bullets that demonstrate results and include 1–2 primary keywords.
Pick 5-7 keywords from above that match the job description you’re applying to and weave them naturally into your resume. Want a tailored keyword list for a specific job posting? Send the job link and we’ll generate a short list.
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